The Approach
01Understand
Explore the market, company and forces shaping the question.
02Interpret
Connect the evidence, challenge assumptions and add context.
03Act
Translate insight into a practical strategic or commercial perspective.
About Profectus
Profectus Partners is a research and strategy consultancy helping organisations understand markets, navigate complexity, uncover opportunities and make informed decisions.
We combine rigorous research, industry expertise, technology and experienced judgement to turn complex questions into clear, actionable perspectives.
Research-led. Strategy-minded. Built for decisions.
Start a conversation →The Method
01Research
Build the evidence base
02Intelligence
Find the signal and meaning
03Strategy
Shape the decision
The Process
Human-led.
Technology-enabled.
Technology accelerates the work. Experience gives it context, judgement and meaning.
AI + TechnologyScale
Speed
Patterns
Speed
Patterns
Experience + JudgementContext
Interpretation
Perspective
Interpretation
Perspective
DecisionIntelligence
The Team
Ananya Ghosh Makker, CFA
Founder & Managing Partner
Research • Financial Analysis • Market Intelligence
17+ years across financial and business research, with leadership experience spanning equity and credit research, financial analysis, market intelligence and strategic research.
Ayan Ghosh
Principal Partner
Media • Digital • Monetisation • GTM
18+ years across media and digital advertising, spanning pricing, strategy, monetisation, measurement, sales enablement and go-to-market.
Prasun Raj
Independent Strategy Consultant
Strategy • Growth • Advisory
Strategy and advisory experience focused on translating market insight into practical growth and business decisions.
Gautam Makker
Independent Transformation Consultant
Technology • Transformation • Operations
24+ years across technology delivery and business transformation in telecommunications, logistics and technology-led businesses across India and Southeast Asia.
Ready to turn complexity into clarity?Let’s start with the question.
Start a conversation →